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Ngern Tid Lor wins the Superbrands Thailand 2025 award.

Ngern Tid Lor wins the Superbrands Thailand 2025 award.
  • “Ngern Tid Lor” wins Superbrands Thailand 2025, a vehicle title loan brand recognized by consumers nationwide.
  • Reflecting quality, strength, and being a brand that operates with fairness and transparency, continuously building trust with customers.

Ngern Tid Lor Public Company Limited, a company under Tidlor Holdings (TIDLOR), represented by Mr. Thitidej Srimaryart, Senior Vice President of Marketing and Business Development, received the Superbrands Thailand 2025 award on behalf of the “Ngern Tid Lor” brand. This national award guarantees excellence in building a strong brand trusted by consumers across the country, reflecting Ngern Tid Lor's business operations and commitment to creating fair and transparent financial opportunities for Thais to access standardized financial services, while maintaining service quality that customers can trust throughout their growth journey.

“Ngern Tid Lor”, a vehicle title loan brand that adheres to fair and transparent financial service principles.

Being selected as one of Superbrands Thailand 2025 is another testament to Ngern Tid Lor's brand building excellence. The selection criteria cover three areas: Brand Quality, Brand Affinity, and Brand Personality. These are key factors that make “Ngern Tid Lor” the vehicle title loan brand that customers think of and trust when they need financial assistance.

This success stems from the dedication of over 8,500 “Ngern Tid Lor members” nationwide who collectively deliver good experiences and build continuous trust with customers by creating opportunities to access fair and transparent financial services. The goal is to reduce inequality in accessing standardized financial services for low-income groups or self-employed individuals who may not have access to financial services from traditional banks (Underbanked).

Reflecting the power of a vehicle title loan brand that customers trust continuously.

This award not only reflects the brand's success but also reinforces that “Ngern Tid Lor” is the leader in vehicle title loans that customers trust the most. The company is ready to move forward in creating fair and transparent financial opportunities to help retail loan users “move forward with life,” coupled with elevating the standards of the vehicle title loan industry in Thailand for quality growth and social responsibility.

Additionally, Ngern Tid Lor is a trusted brand, having won Thailand’s Most Admired Brand from BrandAge magazine for 7 consecutive years and Marketeer No.1 Brand Thailand for 2 consecutive years.

The Superbrands Thailand 2025 award is organized by Superbrands, an independent organization that measures brand excellence through publications and award ceremonies. Consideration is given to over 1,400 brands in Thailand, selected by consumers, marketers, brand builders, PR experts, and the independent Superbrands council. Award-winning brands will be featured in the Superbrands Tribute Book 2025, compiling Thailand's top leading brands in one volume.

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About “Ngern Tid Lor”:

“Ngern Tid Lor”, the leader in vehicle title loans, managed by Ngern Tid Lor Public Company Limited, a company under Tidlor Holdings (TIDLOR), operates under the intention of creating fair and transparent financial opportunities. The goal is to reduce inequality in accessing standardized financial services for low-income groups or self-employed individuals who may not have access to financial services from traditional banks (Underbanked).

Follow more news and information about “Ngern Tid Lor” at

FAQ:

  • Q: What is the Superbrands Thailand 2025 award?
    A: A national award given to brands outstanding in quality, consumer affinity, and brand personality, selected from over 1,400 brands across Thailand.

  • ​​Q: What factors led “Ngern Tid Lor” to receive this award?
    A: Due to the strength of the brand, which adheres to fair and transparent financial service principles, gaining trust from customers nationwide.

  • Q: What does this success reflect about the “Ngern Tid Lor” brand?
    A: It reflects its leadership in the vehicle title loan market, aiming to create financial opportunities for Thais to let “life roll on.”

  • Q: In 2025, what other brand awards did “Ngern Tid Lor” receive?
    A: Thailand’s Most Admired Brand for 7 consecutive years and Marketeer No.1 Brand Thailand for 2 consecutive years.