Corporate Values and Culture
When we understand that a brand is not just a logo or symbol, but the feeling and impression that arises when people experience Tidlor at every touchpoint, we see that "culture is the brand" and "the brand is culture".
1
Sustainable
Impact
by Creating
Opportunities
2
Sense of
Ownership with
Gratitude
3
Candid Teamwork
4
Serve with Integrity,
Informality, and
Authenticity
5
Thirst for Wisdom and
Self-Development
6
Experiment to Lead
Change
7
Work Smart,
Party Hard
1
Sustainable
Impact
by Creating
Opportunities
2
Sense of
Ownership with
Gratitude
3
Candid Teamwork
4
Serve with Integrity,
Informality, and
Authenticity
5
Thirst for Wisdom and
Self-Development
6
Experiment to Lead
Change
7
Work Smart,
Party Hard
For me
If all leaders and employees have the same values, everyone will have similar thoughts and behaviors. These will blend into the Brand DNA
Reflect the brandto the customer's feeling
Piyasak Ukritnukul
Chief Executive Officer
