Corporate Values and Culture
When we understand that a brand is not just a logo or symbol, but the feeling and impression that arises when people experience Tidlor at every touchpoint, we see that "culture is the brand" and "the brand is culture".
1
Create Share
opportunities
Sustainable Impact by Creating Opportunities
2
Spirit of
ownership
Sense of Ownership with Gratitude
3
Collaborate
with candor
Candid Teamwork
4
Honest, sincere
and genuine
Serve with Integrity, Informality, and Authenticity
5
Thirst for learning
Thirst for Wisdom
and Self-
Development
6
Dare to think, dare to try
Experiment to Lead Change
7
Work full out
party to the full
Work Smart,
Party Hard
1
Create Share
opportunities
Sustainable Impact by Creating Opportunities
2
Spirit of
ownership
Sense of Ownership with Gratitude
3
Collaborate
with candor
Candid Teamwork
4
Honest, sincere
and genuine
Serve with Integrity, Informality, and Authenticity
5
Thirst for learning
Thirst for Wisdom
and Self-
Development
6
Dare to think, dare to try
Experiment to Lead Change
7
Work full out
party to the full
Work Smart,
Party Hard
For me
If all leaders and employees have the same values, everyone will have similar thoughts and behaviors. These will blend into the Brand DNA
Reflect the brandto the customer's feeling
Piyasak Ukritnukul
Chief Executive Officer
