1980
Started vehicle title loan business
In Phetchabun province under the name Srisawad Phetchabun Co., Ltd.
1991
Expanded business nationwide
130 branches across the country and changed name to Srisawad International (1991) Co., Ltd.
2007
AIG Group acquired branch network assets
From Srisawad International (1991) Co., Ltd. and changed name to CFG Services Co., Ltd.
2009
Bank of Ayudhya acquired all shares from AIG Group
Making the company a subsidiary of the bank
2010
Moved headquarters
To Juthamard Building, changed logo, and launched first commercial
Launched Wet Market Loan
Funding source for vendors with direct market service
2011
Launched used truck financing
Used truck hire purchase loan and truck title loan for agricultural entrepreneurs
2013
Received Non-Life Insurance Broker license
Started selling Motor Insurance and Personal Accident Insurance
Started financial education program
For merchants with 6 courses total
Joined Anti-Corruption Coalition
Joined Thailand Private Sector Anti-Corruption Coalition for business integrity
2014
Started Compulsory Motor Insurance services
Personal Accident Insurance (PA) services via iOS mobile for Wet Market Loan customers
2015
Changed name to Ngern Tid Lor Company Limited
Launched microfinance for occupational purposes under supervision (Nano Finance)
Started selling Cancer Insurance
2016
Changed logo
With slogan Life Rolls Forward
Launched “New Life” corporate video
Announced commitment to promote and uplift people's quality of life through fair and transparent financial services
2018
Ngern Tid Lor is Ngern Tid Lor
Changed logo to reduce brand confusion and provide standardized services
Moved headquarters
To Ari Hills building
2019
Co-founded VTLA
Vehicle Title Loan Trade Association to establish strong and transparent business standards in Thailand
Launched TIDLOR Revolving Card
First in market to offer convenient and fast financial services
Launched “Debt Hell” commercial
To remind society that happiness should not lead to debt
Launched two-sided book
25 Ways to Ruin Your Life (25 Ways to Lead to a Comfortable Life) self-reflection
2020
Launched Areegator
Online platform for member sub-brokers
Launched Ngern Tidlor mobile app
Expanded mobile service channels for insurance and vehicle title loan customer
Transformed to public company limited
Ngern Tid Lor Public Company Limited
2021
TIDLOR listed on SET
Stock Exchange of Thailand listing on May 10, 2021
2022
Launched Prakan Tid Lor
Insurance broker brand promoting insurance coverage for retail customers
Launched TIDLOR Academy
To share concepts and learn practical organizational culture through TIDLOR Culture Camp
2023
Received CAC Recertification
3rd consecutive Anti-Corruption Coalition membership
Received Excellent rating
5-star corporate governance assessment
Launched heygoody.com
First online insurance broker in Thailand without cold calling The first digital insurance brokerage platform without agents or phone calls
2024
Rebranded to “Prakan Tidloh”
From Prakan Tid Lor to Prakan Tidloh (Shield Insurance Broker) with slogan Peace of mind from purchase to claim and Call Center 1501 for 24/7 insurance services
2025
Tidlor Holdings listed on SET
Tidlor Holdings Public Company Limited listed on May 15, 2025 under TIDLOR ticker, replacing Ngern Tid Lor Public Company Limited after successful tender offer with 99.4% share exchange ratio