Home News Corporate “Ngern Tidlor” invests in “Somjai”, motorcycle leasing service provider.

“Ngern Tidlor” invests in “Somjai”, motorcycle leasing service provider.

19 January 2023
“Ngern Tidlor” invests in “Somjai”, motorcycle leasing service provider.
Ngern Tid Lor Public Company Limited, or TIDLOR, led by Piyasak Ukritnukun, Managing Director (left), is joining hands with Somjai 2559 Company Limited, led by Thanitta Chaikhanarakkul (right) and Bundit Praditsuktavorn (centre) CEO, to invest in a new business venture.
Piyasak states, “Ngern Tid Lor Public Company Limited acquired not over 10% of shares in Somjai 2559 Company Limited, the motorcycle leasing operator and provider of motorcycle dealer services platform. Somjai is operated by a new generation/ professional experience management team whose profound vision and expertise is different and creative. The innovative IT development has been Somjai’s focal point to build sustainable business growth for the company and motorcycle dealer partners. This is achieved through reciprocal sales channels that increase motorcycle sales for trade partners alongside mutual marketing plans that raise awareness and market shares for business alliances in each area.” Other services include advisory service, assistance in expanding networks through dealer partnership branches, management and operational cost control, and human resources.
Piyasak added, “Ngern Tidlor also shares the Information Technology Platform for Somjai to leverage service standards and business operational capabilities as a motorcycle leasing provider amid today’s competitive arena and stringent business governance. Proceeding with this new venture strengthens Ngern Tidlor’s businesses, including motorcycle title loans and insurance brokerage.”
The business expansion opportunity gives Ngern Tidlor better access to upstream business, coupled with the advantage of offering diverse products and services to target customers instantly and continuously. Furthermore, the acquisition helps complete the demand and supply chains for the motorcycle sector and increases added value and income for Ngern Tidlor with deployment of an IT platform that enables more business while reducing costs.
The investment in the new venture reaffirms Ngern Tidlor as a financial service provider active in innovation with strengths in IT technology that elevate financial and insurance brokerage standards for underbanked customers.
Since motorcycle hire purchase is, for many people, their first time getting a formal loan Ngern Tidlor hopes that the involvement in this sector will help raise standards. These standards are in accordance with the company’s goal of creating financial access opportunities for the public, with standards, fairness and transparency, following Ngern Tidlor’s long-established vision of enabling financial opportunities.
Ngern Tidlor is distinguished by its IT system development. Its new and emerging platforms are initiated to uncover new opportunities to support business growth. These lead to new collaborations related to other technologies, including credit loans and insurance brokerage.
For more information, please visit www.tidlor.com and Facebook Ngerntidlor or contact the call centre at 088-088-0880 24 hours. Motorcycle dealers interested in starting a partnership, please contact Somjai 2559 Company Limited.

Source: Bangkok Post
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