Ngern Tidlor wins 2026 Thailand’s Most Admired Brand in the vehicle title loan segment for the 8th consecutive year, reaffirming its position as the No.1 brand most trusted by consumers
The achievement reflects strong Brand Experience, delivered through more than 9,000 employees nationwide, creating positive experiences at every touchpoint
Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), represented by Mr. Thitided Srimarayat, Senior Vice President of Marketing and Business Development, received the 2026 Thailand’s Most Admired Brand Award in the Banking and Financial Services category (Vehicle Title Loan segment), organized by BrandAge magazine. This marks the 8th consecutive year of recognition, reflecting strong trust from consumers nationwide, and reinforcing the brand’s commitment to improving people’s quality of life by expanding access to standardized, fair, and transparent financial services.
A key factor behind this continued success is the company’s strong focus on delivering a positive Brand Experience across all touchpoints. The company believes a “brand” is not just a logo or advertising, but the feelings and real experiences customers receive at every touchpoint, delivered through professional services by more than 9,000 employees nationwide. The company therefore emphasizes embedding its corporate values into all employees, shaping a strong organizational culture that delivers standardized financial services with understanding and care. The ultimate goal is to support customers so that “Life Rolls Forward,” resulting in long-term trust and strong customer engagement with the Ngern Tidlor brand.
In addition to this achievement, Ngern Tidlor has also been recognized as a leading brand in the minds of consumers through other major national awards, including Marketeer No.1 Brand Thailand for two consecutive years and Superbrands Thailand 2025.
The Thailand’s Most Admired Brand Award, organized by BrandAge magazine, is based on a nationwide consumer survey to identify the most trusted brands in each business category in Thailand.
About Ngern Tidlor:
Ngern Tidlor, a leader in vehicle title loans, is operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR). The company operates with a commitment to creating fair and transparent financial opportunities, with the objective of reducing inequality in access to standardized financial services for the Underbanked.
For more information about Ngern Tidlor, please visit:
Call Center: 088-088-0880 (24 hours)
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FAQ:
Q: Who organizes the Thailand’s Most Admired Brand Award and how credible is it?
A: The award is organized by BrandAge magazine, based on nationwide consumer surveys to identify the most trusted brands in each business category, making it highly credible and reflective of real consumer preferences.
Q: Why has Ngern Tidlor won this award for multiple consecutive years?
A: Ngern Tidlor consistently delivers strong Brand Experience across every touchpoint through more than 9,000 employees nationwide, ensuring customers receive standardized services with understanding and care, leading to long-term trust and engagement.
Q: What does this award mean for Ngern Tidlor customers?
A: The award reflects that Ngern Tidlor is a highly trusted brand, reinforcing confidence in the reliability and quality of its vehicle title loan services, and ensuring customers have access to fair and transparent financial services.