Tidlor Holdings announced a major organizational restructuring, appointing Miss Chaweemas Yamyim to oversee the loan business and Mrs. Athitaya Phoonwathu, to oversee the insurance brokerage business, effective 1 April 2026
The restructuring aims to enhance management agility and build on the continued success of both the loan and insurance brokerage businesses, which have delivered sustained growth
Tidlor Holdings Public Company Limited (“Tidlor Holdings” or “TIDLOR”) through its subsidiary Ngern Tid Lor Public Company Limited., announced a major organizational restructuring by appointing Miss Chaweemas Yamyim as GM-Loan Business Group, and Mrs. Athitaya Phoonwathu as GM-Insurance Broker Business Group. Meanwhile, Mr. Piyasak Ukritnukun, Managing Director, will continue to lead as the Group’s overall head, overseeing the strategic direction and growth of Tidlor Holdings. The changes will be effective from 1 April 2026 onward.
In this regard, Miss Chaweemas will be responsible for overseeing the loan business, covering areas from product development, marketing, marketing communications, sales, and credit quality development. With over 10 years of leadership, she has been a cornerstone of the Group’s loan growth. Meanwhile, Mrs. Athitaya has been the driving force behind the insurance brokerage business, successfully catapulting the Group’s insurance brokerage business to the forefront of Thailand’s insurance industry.
Mr. Piyasak Ukritnukun, Managing Director, said that this organizational restructuring aims to enhance management agility. Confidence was expressed that the knowledge, capabilities, and experience of both senior executives will play a key role in strengthening the foundation to drive the Group’s loan business and insurance brokerage business toward quality and sustainable growth. This aligns with the vision of Tidlor Holdings as The Leading Financial Inclusion Service Provider — delivering financial services that are accessible, fair, and transparent, while creating financial opportunities and equality to sustainably improve people’s quality of life in line with the Company’s commitment. For shareholders and investors, more information is available at www.tidlorinvestor.com
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FAQ:
Q: What organizational restructuring did Tidlor Holdings implement in 2026?
A: Tidlor Holdings (TIDLOR) announced an organizational restructuring by appointing two General Managers to lead its loan and insurance brokerage businesses, effective 1 April 2026, to enhance management agility.
Q: Who are the new executives leading the loan and insurance brokerage businesses?
A: Miss Chaweemas Yamyim has been appointed as GM-Loan Business Group, and Mrs. Athitaya Phoonwathu as GM-Insurance Broker Business Group.
Q: Who remains the overall leader of Tidlor Holdings after the restructuring?
A: Mr. Piyasak Ukritnukun, Managing Director, continues to serve as the overall leader, overseeing the strategic direction and growth of Tidlor Holdings.