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TIDLOR held TIDLOR OPEN BOX 2026 for the third edition of this under the theme “Beyond Execution: Take Ownership” to prepare for the final quarter of the year.
The Group reported quality growth in the first half of 2026. Its lending business maintained well-managed asset quality, while its insurance brokerage business grew faster than the overall market.
Tidlor Holdings Public Company Limited, or Tidlor Holdings (TIDLOR), led by Mrs. Athitaya Phoonwathu, Managing Director, together with Miss Chaweemas Yamyim, GM-Loan Business Group, and Mr. Charnrit Sookplang, Deputy GM-Insurance Broker Business Group, brought together senior management team and 480 leaders nationwide for TIDLOR OPEN BOX 2026. The third edition of this year’s annual leadership summit series was held under the theme “Beyond Execution: Take Ownership.” The event provided an opportunity to share the Group’s business direction ahead of the final quarter.
Building on the theme of ownership, the summit brought leaders together to align on shared priorities and strengthen collaboration in delivering quality growth and better outcomes for customers.
At the event, Mrs. Athitaya emphasized the importance of collective ownership as the Group grows and expands its range of financial products. She encouraged leaders to connect their decisions and work across teams, with a shared focus on quality growth, tangible results, and the Group’s purpose of creating financial opportunities for people.
The management team also reviewed the Group’s first-half performance against a challenging economic backdrop. The Group continued to focus on quality growth, maintaining sound asset quality in its lending business while its insurance brokerage business grew faster than the overall market. The positive response to its recently launched life insurance products further highlighted insurance brokerage’s role as a second growth engine for Tidlor Holdings. This progress supports the Group’s purpose of creating financial opportunities and expanding access to insurance protection.
The event also introduced the newly established Corporate Strategy & Investment Section and Mr. Thianthan Chalermsaphayakorn, its Chief Strategy Officer. Bringing more than 25 years of experience, he will help shape the Group’s strategic direction, identify new business and investment opportunities, and build partnerships that support Tidlor Holdings’ long-term growth.
Tidlor Holdings aims to become The Leading Financial Inclusion Service Provider by providing accessible, fair, and transparent financial services and creating financial opportunities and greater financial inclusion for Thai people over the long term. Shareholders and investors can find more information at www.tidlorinvestor.com
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FAQ:
Q: What is TIDLOR OPEN BOX?
A: TIDLOR OPEN BOX is the annual leadership summit of Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR). It provides an opportunity to communicate the organization’s business direction and align employees around shared goals.
Q: How did Tidlor Holdings perform in the first half of 2026?
A: The lending business maintained asset quality at a well-managed level. Meanwhile, the insurance brokerage business grew faster than the overall market, with life insurance products receiving a particularly positive response.
Q: Who is the new executive in the Corporate Strategy & Investment Section?
A: Mr. Thianthan Chalermsaphayakorn, Chief Strategy Officer, Corporate Strategy & Investment Section.



