In recent times, all sectors have been affected by the COVID-19 crisis. For the financial business sector, many organizations have debt relief measures for customers. Many organizations help and procure vaccines for employees, which is fundamental for good companies and what Ngern Tid Lor has always done so that both customers and employees can pass through this crisis together. For an organization known for prioritizing people and culture like Ngern Tid Lor Public Company Limited, led by the big boss Mr. Noom - Piyasak Ukritnukun, who shared that Ngern Tid Lor employees have had to work under stress and pressure because they have an important duty to take care of customers as best as possible under the COVID-19 situation. Therefore, he gave Disney+ Hotstar memberships for a period of 1 year to over 6,000 employees nationwide to boost morale and allow employees and their families to relax with quality cartoons and entertainment programs from Disney during work from home. It also supports employees and families in reducing travel outside their residences to lower risks.
Furthermore, Boss Noom Piyasak of TIDLOR stock added that in the past, most organizations often competed on business operation numbers and short-term profits. Ngern Tid Lor does not neglect these, but profit indicators may only be short-term measurable tools and may not be suitable for use during the current crisis. Instead, it is about building strength from within by creating good health and safety for employees to be the driving force for the business to move forward. What he wants to see is the business sector competing to be the best employer for employees or the best service provider for customers. These things will strengthen good relationships with employees, customers, and related agencies, resulting in long-term business performance as expected by shareholders.