Ngern Tid Lor Public Company Limited (TIDLOR) has been honored with the silver award in the film category at the Adman Awards & Symposium 2023, a prestigious national-level competition in marketing communication. This recognition applauds TIDLOR's latest TVC advertising campaign, titled "Tidlor Card 24-hour Wallet for Emergencies," produced by Genesis 12 Co., Ltd, and directed by Mr. Thanonchai Sornsriwichai (Tor), a renowned advertising film director. The advertising series humorously depicts a family preparing for financial emergencies, skillfully aligning with TIDLOR's brand identity. You can watch the ad on the Ngerntidlor YouTube channel or the Facebook Fanpage Ngerntidlor.
Mr. Thitided Srimarayat, Senior Vice President of Marketing and Business Development, explained, "The 'Tidlor Card' functions as a revolving cash withdrawal card based on the vehicle registration credit limit. Customers are only charged interest on the amount of money they withdraw, similar to carrying a cash wallet for emergencies. This card allows customers to conveniently withdraw cash from ATMs at leading commercial banks, with over 50,000 locations nationwide, available 24 hours a day. It provides easy access to funds when needed, offering greater flexibility. Moreover, it simplifies the loan application process and reduces the cost and effort of visiting physical branches for services."