No one can predict when bad luck will arrive. A small accident—like slipping at home—or an unexpected incident on the road can happen in just a split second, and sometimes one small mistake can change a life in ways no one expects.
No matter how careful we are, certain risks can always appear. That is why being prepared is just as important as being cautious. Insurance plays a crucial role in helping soften the impact of unexpected events. This is where Shield Insurance Broker, a service broker, operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings Public Company Limited (TIDLOR) began its mission to “Relieve the Bad Luck”—a mission created to help people move forward with confidence, even on days when life doesn’t go according to plan.
Shield Insurance Broker: A Protective Shield Built on Real-Life Understanding
“Shield Insurance Broker” was created with a genuine intention to be a “protective shield”, not just a business that sells insurance for profit. It exists to stand beside customers through every moment of life, even in unexpected situations.
”We believe that access to insurance gives people stability and helps reduce the burden caused by unexpected daily events. This allows them to continue their lives confidently and sustainably,” shared Athitaya Phoonwathu, Chief Insurance Officer for the insurance brokerage business at Ngern Tid Lor Public Company Limited.
With this perspective, Shield Insurance Broker focuses on developing products that are simple, transparent, and truly accessible. The goal is to help everyone choose coverage that fits their lifestyle and feel ready to face whatever may come.
From “Bad Luck” to the “Relief Sheet”
Bad luck, accidents, and sudden events can happen at any time. Meanwhile, nearly 88% of Thai people have less than 50,000 baht in savings, meaning even small unexpected expenses can easily become the start of long-term financial stress.
Shield Insurance Broker understands that many people still see insurance as distant, complicated, or overwhelming. That is why the brand aims to make insurance easier to understand, easier to reach, and more closely connected to real life.
The “Relief Sheet”- a campaign that speaks to real life.
Thai people often use the word “ซวย” (bad luck) when trouble strikes. This insight inspired the creative idea behind the “Relief Sheet.”
It looks like a small pain-relief patch, but carries playful messages that reflect real-life financial stress—such as feeling “heart-pounding” after seeing sudden medical bills, “weak in the knees” when seeing a large expense, or “back strain” from carrying financial burdens alone.
But it is more than just a fun idea. Each Relief Sheet also includes 30-day accident insurance coverage of up to 50,000 baht from Bangkok Insurance—completely free. This allows people to experience real peace of mind in a simple and meaningful way. The campaign reflects the brand’s sincerity—offering both care and a practical way to be better prepared for the unexpected.
Bad Luck Happens? With Shield Insurance Broker, You Can Still Feel Protected
When something unexpected happens, people need more than just compensation. They need the comfort of knowing that someone is standing with them, ready to ease the impact.
Shield Insurance Broker designs every step—from purchase to claims—to be clear, uncomplicated, and centered on genuine care. Insurance should not feel intimidating or out of reach, and Shield Insurance Broker is dedicated to making it accessible to everyone.
The message “ซวยแล้วไง สบายใจได้โล่” (bad luck happens? You can still feel protected with Shield) isn’t just a slogan. It is a promise that no matter how big or small the incident is, Shield Insurance Broker will help reduce the damage and support customers so they can move forward with stability.
A Mission Rooted in Real Peace of Mind
From the very beginning, Shield Insurance Broker has stayed true to a clear mission: “to give people the tools they need to handle life’s uncertainties”.
Insurance that is easy to understand, accessible, and transparent does more than ease financial burdens. It offers peace of mind—allowing people to live their lives fully without worrying that one surprise event will derail everything.
No matter what form bad luck takes, Shield Insurance Broker remains committed to helping everyone “feel protected” every day.