In 2020, Ngern Tid Lor, a service provider in car title loan and casualty insurance broker who has branches all over Thailand, is still aiming to develop technology to emphasize the organization’s goal to deliver financial and social opportunities to the underbanked customers. Bernard Tso, Executive Vice President in Information Technology, Marketing and Business Development of Ngern Tid Lor Co., Ltd. revealed the current method to create technology which moves forward to the future. This is to provide convenience to the underbanked customers to be able to access financial opportunities that are fair and transparent from anywhere in Thailand, such as the LINE Official Account (@Tidlor) which offers help, including updates on the credit limit, information on the due dates and balance, introduction to new products, and NTL Cash Cards which the underbanked customers could cash out from over 80,000 ATMs all over the country, 24 hours a day. There is also a plan to sell insurance product and the Compulsory Third Party (CTP) insurance through the advice of robots. NTL Mobile Application is going to be released to facilitate the customers who use smartphones. And in the near future, NTL will have robot that has been developed to analyze and make decisions on behalf of the executives. “We realized that no one can stay at the top forever. The former president, John F. Kennedy once said that ‘Change is the law of life. And those who look only to the past or present are certain to miss the future.’ This is the motivation of the success we have today, and also the motivation that makes Ngern Tid Lor look beyond into the future, because we do not want to be at the top only for today.”
Preparing for the Information Technology team, before moving forward
With the vision that sees beyond into the future in world technology, Ngern Tid Lor aims to develop its information technology along with building business and personnel since the time where the company was adjusting to the growth. Ngern Tid Lor’s IT Team grew from the first generation of only 6-7 IT people, before increasing to 250 quality IT people in 10 years’ time. The key to this development was ‘strong corporate value’.
“The value of thirst for wisdom and self-development of Ngern Tid Lor, helps our first generation IT people to be able to work with the new generation IT staff effectively. Moreover, Ngern Tid Lor is also open to new ideas and offers opportunities for our staff to see the world and share their experiences to other staff.”
Strategy in making IT people ‘Ngern Tid Lor’ Style
Bernard elaborated on Ngern Tid Lor’s corporate tradition which encourages the IT department to take a leap in developing their skills. Ngern Tid Lor focuses on shaping people with knowledge, training and chances for employees to try new things. NTL Managing Director, Piyasak Ukritnukun, said that ‘If we want to be great, we must learn from the greatest person in the world’ which explains why Ngern Tid Lor sends the staff to many great places in many fields so they could share their experiences. This results in new projects that move the organization forward rapidly, and the trust to invest in technology development to prepare for the coming future.
‘Nothing we cannot do’ the belief that saves the organization from any limitations
We can create our own innovation with this motto, and in the future, we aim to be the leading organization in Asia and globally. Adjusting the working methods to fulfill the customers’ needs which change every day, learning working as a Start Up company by applying Scrum working system, dividing in small group projects, and experimenting until the results are out, before investing in building a new system. This method, together with analysis and daily collection through Big Data, to develop new modules into better versions with more effective programs, helps Ngern Tid Lor in launching projects which offer convenience, speed and quality that best matches customers’ needs. “We never stop developing, not even for a day. We create new platforms daily, with various technologies and one goal, which is to give access to better services, to the underbanked customers.”