“Corporate Culture” - The Compass That Guides Ngern Tid Lor Toward Its Goal

From its founding as a local vehicle title loan firm in 1980, Ngern Tid Lor has made changes, rebuilt, repaired and transformed continually to become a leader in the vehicle title loan business with the intention of creating fair and transparent financial betterment and providing insurance coverage to customers through more than 1,000 branches nationwide. We understand that human resources are the most important key to drive the organization toward its goal. Today, Ngern Tid Lor has more than 5,000 employees across the country. What shapes Ngern Tid Lor’s employees and serves as a compass that guides Ngern Tid Lor toward its goal is the “corporate culture,” which is integrated into employee’s lifecycle.

• Recruitment & Selection: At Ngern Tid Lor, we attach as much importance to recruiting colleagues who have values that align with the organizational belief as to their abilities to perform the roles. Aside from technical fit, we also ask culture fit questions to determine whether a candidate has a way of thinking and behavior that aligns with Ngern Tid Lor’s core values.
• Onboarding: Ngern Tid Lor’s core values and spirit will be communicated to new employees from the first day of work to ensure that everyone is onboard with the vision and goal in driving the organization. Programs for new employees in the headquarters include the One-Day Together program, which will take new employees to visit a branch to learn about the branch work and customers for better understanding of the company operations. In addition, we encourage all employees to volunteer in the Financial Knowledge to Communities for Life Rolls Forward Project at least once per person.
• People Development: Ngern Tid Lor has values that promote learning and encourage employees to continuously self-develop through learning programs designed and developed to suit specific job positions. We send employees to train and learn at the best institutions, both domestically and internationally, and encourage experimentation to lead change, as well as providing opportunities to act and grow sustainably along with the organization.
• Retention: Ngern Tid Lor encourages employees to think and make decisions as company owners and believes that happy employees will be able to deliver the best services to customers. We thus place great importance on creating happiness for employees and a positive work environment, including allowing employees to decorate their work areas to suit their preference and a common area that takes up more than 30 percent of the office space to serve as a space for idea-sharing or organizing small parties. We also organize diverse internal activities to support specific interests. More importantly, we promote a culture of admiration and support the celebration of success, regardless of how small it is.
• Off-Boarding: Ngern Tid Lor attaches importance to the exit interview because we believe that feedback from employees who have worked with us will help the company improve some of our weaknesses.

In 2020, Ngern Tid Lor received two awards, Dream Employer of the Year and Dream Company to Work For from the Global Best Employer Brand Awards 2020, organized by the World HRD Congress and Employer Branding Institute. These awards reflect our commitment to creating a strong corporate culture and readiness for digital transformation to reduce financial inequality for customers and create sustainable opportunities for Thai society.

Ngern Tid Lor has a NTL Culture WOW program to allow other organizations in both the public and private sectors to visit the company and exchange experiences building corporate culture. If you are interested, Click Here