Ngern Tid Lor is known as a vehicle title loan brand, noted for its hilarious advertising. Today, we will share the idea behind the concept of clearness and sincerity passed down from our executives to Ngern Tid Lor’s employees, which becomes a basis for our mission - We deliver financial betterment by offering relevant products and services that are simple to understand, convenient, and fast through our committed employees.
We believe that one of the keys to customer trust in Ngern Tid Lor’s sincerity is that we understand our brand identity, which has enabled us to create a strong and clear brand personality since our founding. If we think of a brand as a person, Ngern Tid Lor’s brand is an ordinary person who is friendly, approachable and easy-going.
In addition, we have consistently communicated the brand’s down-to-earth but sincere personality. If you still remember, our first video ad featured a motorcycle-taxi driver, a truck owner and a farmer driving a tractor. Not only did it break away from the existing financial institution advertisements at that time, it was able to make Ngern Tid Lor recognizable.
However, sincerity perceived through advertising is one thing. If the experience the customer has is the opposite, everything that we have been trying to communicate is meaningless. Ngern Tid Lor has thus continued to create and develop new products and services to give customers a direct experience of our sincerity, such as no guarantor loans, free accident insurance for motorcycle title loan customers and a car insurance split payment plan that provides immediate protection upon the first payment.
Our other highlight campaign in the past year was the introduction of a vehicle title loan product with effective rate interest through a video ad titled “Hurry.” The ad communicates the speed and benefits that target customers will receive candidly, spotlighting the catchy slogan, “the more you top up, the lower the interest, the faster you pay off debt.” Besides the effective rate interest, which help to reduce interest burden, customers can choose to top up payments to pay off debt early and become debt-free faster.
In marketing Ngern Tid Lor’s campaigns, we try to avoid using communication that arouses or incites people to want to borrow money or get into debt to buy luxury goods. What we want to convey to our target customers is that Ngern Tid Lor is an option for those who need money but have difficulty accessing financial resources so that they can have cash in time for their urgent need to keep their life rolling forward.
Today, we, at Ngern Tid Lor are proud that the sincerity we presented has received customer trust and confidence in return through the Thailand’s Most Admired Brand Award, which reflects consumer trust that made Ngern Tid Lor number 1 in the vehicle title loan business category from Brandage magazine for the second consecutive year.
We believe that one of the keys to customer trust in Ngern Tid Lor’s sincerity is that we understand our brand identity, which has enabled us to create a strong and clear brand personality since our founding. If we think of a brand as a person, Ngern Tid Lor’s brand is an ordinary person who is friendly, approachable and easy-going.
In addition, we have consistently communicated the brand’s down-to-earth but sincere personality. If you still remember, our first video ad featured a motorcycle-taxi driver, a truck owner and a farmer driving a tractor. Not only did it break away from the existing financial institution advertisements at that time, it was able to make Ngern Tid Lor recognizable.
However, sincerity perceived through advertising is one thing. If the experience the customer has is the opposite, everything that we have been trying to communicate is meaningless. Ngern Tid Lor has thus continued to create and develop new products and services to give customers a direct experience of our sincerity, such as no guarantor loans, free accident insurance for motorcycle title loan customers and a car insurance split payment plan that provides immediate protection upon the first payment.
Our other highlight campaign in the past year was the introduction of a vehicle title loan product with effective rate interest through a video ad titled “Hurry.” The ad communicates the speed and benefits that target customers will receive candidly, spotlighting the catchy slogan, “the more you top up, the lower the interest, the faster you pay off debt.” Besides the effective rate interest, which help to reduce interest burden, customers can choose to top up payments to pay off debt early and become debt-free faster.
In marketing Ngern Tid Lor’s campaigns, we try to avoid using communication that arouses or incites people to want to borrow money or get into debt to buy luxury goods. What we want to convey to our target customers is that Ngern Tid Lor is an option for those who need money but have difficulty accessing financial resources so that they can have cash in time for their urgent need to keep their life rolling forward.
Today, we, at Ngern Tid Lor are proud that the sincerity we presented has received customer trust and confidence in return through the Thailand’s Most Admired Brand Award, which reflects consumer trust that made Ngern Tid Lor number 1 in the vehicle title loan business category from Brandage magazine for the second consecutive year.
“Trust is difficult to build, but maintaining it is even harder. All we must do is continue to maintain our standards and create added value to let customers recognize the value of choosing to use our services” - Piyasak Ukritnukun, Managing Director of Ngern Tid Lor.