One thing that we can always see when a country is going through difficult times is the “caring” of the Thai people. During this COVID-19 pandemic, we see such caring through the outpouring of donations of medical masks, cloth masks, survival kits and food, as well as setting up sharing cupboards to help other people get through this hard time.
It is likewise at Ngern Tid Lor. COVID-19 has revealed Ngern Tid Lor employees’ true heart and belief that forms a basis for our core values of Sustainable Impact by Creating Opportunities and Candid Teamwork, which are embedded in our DNA. Such belief is also the basis of our idea to deliver opportunities to other people during the COVID-19 pandemic to help them get through this difficult time, whether or not they are Ngern Tid Lor’s customers.
As the government implements relief measures to alleviate the impact of COVID-19, including the refund of electricity-water meter deposits, the 5,000-baht cash handout scheme for the self-employed and affected people, and the farmer relief program, we have heard news that some people who are truly affected by the COVID-19 pandemic and eligible to receive relief measures have been cheated of their relief money by the person they hired to register or get the money from ATMs on their behalf.
Having organized numerous financial education programs for communities, we know and understand that some grassroots people lack technological knowledge and readiness. They do not know how to use computers or only use their mobile phones to make and receive calls. As a result, they are unable to register online to receive relief money. Some have no internet or Wi-Fi at home and internet cafes are also closed, thus creating an inconvenience and difficulty registering for relief measures.
After discussing among management and staff, we agreed that Ngern Tid Lor can help solve this problem because aside from having branches equipped with computers and Wi-Fi internet across the country, we also have employees who are knowledgeable about technology to offer advice.
We decided to launch an ad hoc service to allow customers and the general public who want to register for relief measures to use internet or Wi-Fi for free at every branch of Ngern Tid Lor. Our branch staff will help provide advice and assist customers at no charge.
In addition, Ngern Tid Lor has collaborated with partner companies, including CP All, Siam Makro, Suzuki, and Toyota Leasing to help people who are unemployed under the Employment Program for People Affected by COVID-19. Relying on our down-to-earth and candid business that allows us to get close to customers and affected people, we set up information counters at our branches to recruit and send job seekers to companies that have open positions, such as food checkers, food delivery staff and drivers who own motorcycles, cars, or pickups to deliver products. We are able to create job opportunities for more than three thousand people, allowing them to earn income to support their life and their families during the COVID-19 crisis.